Get in front of in-market buyers.

How do you determine who’s in-market and primed to buy products in your category? With 16 million businesses spending over $3 trillion annually on B2B tech, it’s worth asking! Spiceworks has the answer: Intent segments help you reach IT buyers while they’re in the purchase cycle. Time to maximize your budget efficiency and boost ROI.

  • Topic Posts
  • Learning Modules
  • Inventory
  • Security Tools
  • Networking Tools
  • How-to Posts
  • Product Reviews
  • Editorial Content
  • Advertiser Content
  • Help Desk Tickets
  • IP Scanner
  • Remote Support

Hone in on high-def intent signals.

IT buyers crave helpful content, consuming at least 17 pieces while researching a purchase. Thanks to our first-party intent telemetry, Spiceworks has a unique ability to listen to intent signals with a high degree of clarity, helping demand gen marketers target potential customers who are actually in the market for their products and services… right now.

Simply put, we place your brand in front of eager buyers based on their activity in Spiceworks. No other marketing partner can provide such laser-focused targeting.

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Intent Segments

Maximize Spiceworks intent segments.

Spiceworks offers a growing number of intent segments that identify businesses in market to buy a variety of B2B tech categories. Want to identify intent at both a category and brand level? We can do that too! Ask your Spiceworks rep for more info.

We can currently target the following segments:

  • Desktop
  • Virtualization
  • Security
  • Laptop
  • Collaboration Software
  • ISP
  • Server
  • Data Storage & Backup
  • Email
  • Networking
  • Cloud
  • Design Software
  • Printer
  • VoIP
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We can help build relevant content... that converts.

Producing content that makes IT buyers take action? Hard work. You’ve got to understand audience needs inside and out, which requires buyer insights. And you’ve got to know which CTAs work (and which don't).

Good news: We’ve “been there, done that” (countless times), so let us do the heavy lifting for you. Our award-winning creative team crafts demand gen campaigns that work. Ensure demand gen success with:

  • Content that boosts buyer consideration
  • Outbound Media: Spiceworks email campaigns and contextual ads

Our creative team is ready to help. Get Great Content

Multichannel Promotion

See peak results with multichannel promotion.

Spiceworks offers multiple ways to help demand gen marketers grab the attention of in-market IT buyers and persuade them to purchase their products and services. Activate Spiceworks intent segments with:

  • Email
  • Content syndication
  • Display ads within Spiceworks premium properties
  • Trading desk technology (programmatically outside of Spiceworks)

A multichannel strategy ensures in-market buyers see your messaging, giving you a better shot at winning their business. In fact, tech vendors who run multichannel campaigns in Spiceworks see up to 30% uplift (product installs on customer networks) versus vendors who only advertise in one channel.

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SpiceWorld: In-person conversations with IT buyers.

SpiceWorld: In-person conversations with IT buyers

SpiceWorld is the most happenin’ IT user conference on the planet. Why? Because it’s where IT buyers and vendors come together to learn, meet, and party as they share tech tips and have one heck of a time! Held annually in Austin, it’s a must-attend tech event. And it's the perfect place to meet (face-to-face) with buyers.

Get to know your buyers in person. Learn More

"When we get a click from Spiceworks on one of our banner ads, we know that person is really interested."
Chris Shelby, Marketing Campaign Manager at ViewSonic Watch Video

Target in-market IT buyers.